The Manager's Pocket Guide to Corporate Culture Change

Step A.Diagnose your current culture

•  What it means:

— Collecting statistically significant data

•  How it works:

— Select the sample

— Decide on means of administration, e.g., electronic, or paper and pencil

— Attach a cover letter

— Decide on incentives

— Follow up with non-respondents

The Idea

In Skill 6 you learned a template for designing a culture audit for your organization, and you identified some norms and values you would want to assess in your culture.

As you develop your own survey, remember that technology-enabled virtual work requires different norms and values than traditional work. Make sure your survey does not reinforce individualism. Also, think about specific ways to encourage virtuality and teamwork in your culture. Once ...