Another barrier to diversity that shows up in the workplace is “ethnocentric” behavior. Ethnocentrism is the belief that a person’s own group is inherently superior to all others. People who exhibit ethnocentric behavior have a “my way or the highway” attitude that negates anyone else’s opinion as worth considering.
Ethnocentrism, like prejudice, stereotypes, and discrimination, places barriers in the way of performance for those considered in the “out group.” In order to be effective, ethnocentrism must be rooted out of the organization. It is counterproductive to high performance and dampens efforts of creativity and innovation.
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