O'Reilly logo

The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue by Robbie Kellman Baxter

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

image

What You Can Learn from Loyalty Programs

An organization’s most loyal customers disproportionately drive revenue and profitability. A 2013 article in MarketingProfs confirmed what most business leaders know:1 The approximately 20 percent of customers who have visited a business 10 or more times drive 80 percent of the business’s total revenue and 72 percent of total visits to the business. The most loyal customers are less price-sensitive, more likely to be up-sold, and much more (70 percent more) likely to talk up the business.

No one doubts it. Loyal customers are really important. After all, loyalty programs are everywhere. Our key ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required