March 2015
Beginner
288 pages
5h 45m
English
book
The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
by Robbie Kellman Baxter
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NOTES
SECTION I
Chapter 1
1. Robert Putnam, Bowling Alone: The Collapse and Revival of American Community (New York: Touchstone Books, 2001) (http://bowlingalone.com).
2. Vindu Goel, “G.M. Uses Social Media to Manage Customers and Its Reputation,” New York Times, March 24, 2014, accessed September 7, 2014, http://www.nytimes.com/2014/03/24/business/after-huge-recall-gm-speaks-to-customers-through-social-media.html?_r=0.
3. Emily Steel, “‘Ice Bucket Challenge’ Has Raised Millions for ALS Association,” New York Times, August 17, 2014, accessed August 24, 2014, http://www.nytimes.com/2014/08/18/business/ice-bucket-challenge-has-raised-millions-for-als-association.html.
Chapter 2
1. “About IMVU,” accessed August 26, 2014, http://www.imvu.com/about/ ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
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