Index
Abilene Christian University, 127
Accounting scandals, 152
AMEC Construction Management, 97, 121
Amway, 104
Andersen, Arthur, 152
Apollo Group, 78
Apprenticeships, 158
Aspirian, 61
AT&T, 37
Augustine, Norm, 117
Balzac, Honoré de, 45
Barnum, P. T., 33
The Body Shop, 75
Built to Last (Collins and Porras), 39
Business ethics character and, 123 characteristics of, 49 definition of, 46, 49 developing commitment to, 110 examples of commitment to, 111 importance of, 71 personal growth and, 119 practical value of, 111 as preemptive choice, 113 prevalence of, 54 purpose and, 114 relationships and, 54 standard approach ...
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