May 2026
Beginner to intermediate
124 pages
4h 7m
English
The discussion about the use of artificial intelligence (AI) in companies is often treated as a pure innovation race: whoever is faster and whoever has the most powerful tool will win in the end. But this view falls short. AI is not simply a neutral tool that implements existing goals more efficiently – AI helps shape the world of work itself, changes social dynamics, and shapes the norms of our interactions. It acts like an invisible architect, writing processes, roles and relationships in the background – often without this being visible in the initial project plans.
Managers who introduce AI into their companies open the door to far-reaching changes: work processes, job profiles, and communication ...
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