Lacking Marketing/Sales Know How
In any business, one of the chief skills is sales and marketing. There is no way to avoid it if you are running your own. If you want money coming in, you have to let people know what you offer, and you must be persuasive enough that someone says, “Yes, I want that.”
According to CB Insights research, 42 percent of businesses didn’t make it because there was no need for their offering.1 This is a marketing and research issue. At the foundation, a business must know the need they meet in the market and that people want it enough to pay for it. To find out if your offer is marketable requires marketing research with potential buyers. With a rare exception, tweaks and adjustments will need to be made. A ...
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