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The Network Challenge: Strategy, Profit, and Risk in an Interlinked World by Robert E. Gunther, Yoram Wind, Paul R. Kleindorfer

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Part IIIInnovation and Coordination in Networks

Networks create new opportunities for innovation and coordination, and require new approaches. Innovation, product design, and new product development are no longer centered in a single firm, so companies need to understand how to get the best ideas and develop products through networks. In Chapter 9, Satish Nambisan and Mohan Sawhney present four different models for tapping into the “global brain” for innovation, which they call Orchestra, Creative Bazaar, Jam Central, and MOD Station. In Chapter 10, Manuel E. Sosa considers approaches to engineering design based on the information and resource requirements of a given design problem, to drive decisions such as organizational team structure and ...

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