July 2009
Beginner
366 pages
11h 57m
English
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Chapter 1. An Introduction to Social Media Marketing
Social media, which relates to the sharing of information, experiences, and perspectives throughout community-oriented websites, is becoming increasingly significant in our online world. Thanks to social media, the geographic walls that divide individuals are crumbling, and new online communities are emerging and growing. Some examples of social media include blogs, forums, message boards, picture- and video-sharing sites, user-generated sites, wikis, and podcasts. Each of these tools helps facilitate communication about ideas that users are passionate about, and connects like-minded individuals throughout the world.
According to the Universal McCann’s Wave 3 report, released in mid-2008,[1] social media is rising and does not seem to be stopping anytime soon. Among all Internet users between the ages of 16 and 54 globally, the Wave 3 report suggests the following:
394 million users watch video clips online
346 million users read blogs
321 million users read personal blogs
307 million users visit friends’ social network profile pages
303 million users share video clips
202 million users manage profiles on social networks
248 million users upload photos
216 million users download video podcasts
215 million users download audio podcasts
184 million users start their own blogs
183 million users upload video clips
160 million users subscribe to RSS feeds
Social media penetration seems to be a continuing trend.
Social media marketing (sometimes referred ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.