Skip to Main Content
The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market
book

The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market

by Sandy Carter
October 2008
Intermediate to advanced content levelIntermediate to advanced
512 pages
14h 27m
English
IBM Press
Content preview from The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market

Focus on the ANGELS Framework

Today’s market is fast, challenging, and energizing. You have to fight for your place in the information overload. As I look at the way to do great marketing that truly adds client value, I find myself working with my team on six steps: Analyzing the market, Nailing the strategy, Go-to-Market execution, Energizing the channel and community, and of course, focusing on the Leads and revenue. Finally, last but not least, leverage technology to Scream your message to the market. (See Figure 0.1.) This ANGELS model allows the combination of traditional and Marketing 2.0 techniques. I believe it is this hybrid approach that leads to success.

Figure 0.1. The ANGELS model—this is the model we use throughout the ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Sales Management That Works

Sales Management That Works

Frank V. Cespedes
Reimagining Industry Growth

Reimagining Industry Growth

Daniel A. Varroney

Publisher Resources

ISBN: 9780137010325Purchase book