Focus on the ANGELS Framework

Today’s market is fast, challenging, and energizing. You have to fight for your place in the information overload. As I look at the way to do great marketing that truly adds client value, I find myself working with my team on six steps: Analyzing the market, Nailing the strategy, Go-to-Market execution, Energizing the channel and community, and of course, focusing on the Leads and revenue. Finally, last but not least, leverage technology to Scream your message to the market. (See Figure 0.1.) This ANGELS model allows the combination of traditional and Marketing 2.0 techniques. I believe it is this hybrid approach that leads to success.

Figure 0.1. The ANGELS model—this is the model we use throughout the ...

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