December 2010
Beginner
368 pages
11h 3m
English
School Web sites present challenges that are often more complex than those for other kinds of organizations. Unlike a small business or nonprofit with a new Web site, a school starts with a ready-made target audience and, most likely, is not focused on expanding much beyond that audience. Schools have many different constituencies and a variety of communication needs. By following the same basic principles of planning for all Web sites, an educational institution can create an effective communication portal that fits their needs.
The first objective to planning an education Web site should be deciding what type of site to create.
• Is it a site for a single ...
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