Chapter 06. Portraits of the iCitizen
Just who are these personal brands? These self-styled celebrities? Which one is a long tail tastemaker? A social networking sensation? A millennial Web 2.0 mogul? What marketers must know is the name, notoriety and network effect of elite icitizens potentially important to their brand, because they are a kind of name, rank and serial number for those who are populating the social web frontlines.
Our portrait gallery of icitizens only begins to show just how widely brands must cast their nets to catch up with these trendsetters, truth tellers and tastemakers.
Marsha Collier
NOTORIETY: Written over a dozen eBay books, ...
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