Chapter 06. Portraits of the iCitizen
Just who are these personal brands? These self-styled celebrities? Which one is a long tail tastemaker? A social networking sensation? A millennial Web 2.0 mogul? What marketers must know is the name, notoriety and network effect of elite icitizens potentially important to their brand, because they are a kind of name, rank and serial number for those who are populating the social web frontlines.
![Portraits of the iCitizen](/api/v2/epubs/9780321550255/files/graphics/67fig01.jpg)
Our portrait gallery of icitizens only begins to show just how widely brands must cast their nets to catch up with these trendsetters, truth tellers and tastemakers.
Marsha Collier
NOTORIETY: Written over a dozen eBay books, ...
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