5
Phase II. Processes and Networks
When the processes work, so does the organization.
—HJH
Phase II of the Organizational Alignment Cycle is defining/designing the organization’s processes and networks (Figure 5.1).
FIGURE 5.1Phase II of the Organizational Alignment Cycle.
Introduction to Process and Networks Phase
Why is it difficult for established organizations to see the writing on the wall? The main reason is because they want to “stick to the knitting,” that is, to continue to do what made them successful. They don’t want to cannibalize existing product lines, and they tend to fall back on simple formulas: lower costs, increase ...
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