6

The Business Planning Process*

Angel investors believe that the organization’s leaders are more important than a new concept.

—H. James Harrington

Overview

Though Business Plans have many different presentation formats, they typically cover five major content areas. At the end of this chapter, we offer a sample Business Plan outline format. The following are the main components of a well-thought-out Business Plan, and we also offer a summary of Business Plan pitfalls at the end of this chapter:

  • Background information for appraising your current position

  • Top management and board of directors have a ‘strategic ...

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