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The Strategic Business Planning Process
We are all part of the future. Shouldn’t we all be part of the planning for it?
—H. James Harrington
Strategic management, another term for enterprise strategy and strategic planning is the art, science, and craft of formulating, implementing, and evaluating cross-functional decisions that will enable an organization to achieve its objectives.* It is the process of specifying the organi zation’s mission, vision, and objectives; developing policies and plans, often in terms of projects and programs, which are designed to achieve these objectives; and then allocating resources to implement the policies and plans, projects and programs. Strategic management seeks to coordinate and integrate the activities ...
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