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The Other Side of Innovation: Solving the Execution Challenge by Chris Trimble, Vijay Govindarajan

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PART II

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Run a Disciplined Experiment

IN PART II, THE NEXT THREE CHAPTERS, we will describe how to plan an innovation initiative and how to evaluate its progress. Innovation initiatives require a far different approach from that of ongoing operations, and most companies inadequately distinguish between the two.

In managing their ongoing operations, companies strive for performance discipline. For innovation initiatives, however, they ought to strive for discipline of a different form: disciplined experimentation. Indeed, all innovation initiatives, regardless of size, duration, or purpose, are projects with uncertain outcomes. They are experiments. ...

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