This chapter highlights clearance issues relevant to a business:
• clearance issues in the context of advertising
• copyright issues within the context of training
15.1. Advertising
15.1.1. Use of Music in Advertisements
The use of music in a commercial advertisement rarely qualifies as a fair use. You need a synchronization license to use a song and a master use license to use a sound recording in a commercial advertisement. Use of an existing professional recording may also require payment of re-use fees to certain entertainment unions. See Chapter 22 for a more in-depth discussion of music licensing.
15.1.2. Copyright Infringement and Advertisements ...
Get The Permission Seeker's Guide Through the Legal Jungle: Clearing Copyrights, Trademarks and Other Rights for Entertainment and Media Productions now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
