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PERSONA CONCEPTION AND GESTATION

163 Setting the scene: What’s going on in your organization now?

164 What is conception and gestation for personas?

176 Persona conception: Steps 1, 2, and 3

211 Persona gestation: Steps 4, 5, and 6

270 How to know you are ready for birth and maturation

270 Summary

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SETTING THE SCENE: WHAT’S GOING ON IN YOUR ORGANIZATION NOW?

The best time to start the persona conception and gestation phase is when your last product is fully out the door and your product team is poised to begin a new development effort. There’s no solid direction for the new product yet, so competing visions, misinformation, rumors, ...

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