CHAPTER 8

THE DISCOVERY PROCESS

Exploring Phase

Many companies take their industry’s conditions as given and set strategy accordingly. Value innovators don’t. No matter how the rest of the industry is faring, value innovators look for blockbuster ideas and quantum leaps in value.1

—W. CHAN KIM AND RENEE MAUBORGNE

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With strategic frontiers that align with the aspirations of senior management for this initiative, the Discovery team is ready to begin exploring those frontiers. Where do they start? Who do they talk to? What do they look for?

While the Exploring Phase is often the most intellectually stimulating, it is also the most time and energy-consuming ...

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