Per Merriam-Webster, advocacy is the ‘act or process of supporting a cause or proposal’ (1). Often, leaders are involved in the advocacy process for themselves and others. Typically, these leaders are often tagged with the term ‘sponsor.’ A sponsor is ‘a person who takes the responsibility for some other person or thing’ (1). In layman’s terms, a leadership sponsor is one who uses their experience, influence and skillset to leverage situations for the benefit of others.
Sponsors typically operate in two spheres. (See Figure 2.1 for details.)
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