chapter 1

When I first saw you, I thought you were a bimbo!1

‘90% of women compared to 68% of men believe women at work are judged more on their physical appearance than men.’ 2

Leadership requires you to take up space, get seen and be heard. But, for women leaders, this visibility is often undermined by reducing that visibility to how they look. Deciding what to wear and how to look can become a highly draining process as we weigh up our desire for self-expression with the regulations and penalties at work in objectifying dress standards for women that are not demanded of men.

In this chapter, I explore how women walk a fine line with regard ...

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