Basic Field Guide to the Positive Deviance (PD) Approach

Purpose of the Field Guide

This basic guide is intended to orient newcomers to the PD approach and provide the essential tools to get started. It includes a brief description of the guiding principles, methodology, and process that have made PD projects successful. It is recommended as a resource to enable facilitators and apprentices to quickly initiate the PD process using the four basic steps (the four D’s: define, determine, discover, and design). These comprise an iterative road map for the process.

Its brevity and simplicity are meant to invite curious and intrepid implementers who face complex problems requiring behavioral and social change. It is suitable for those who ...

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