The Power of Positive Deviance

CONTENTS

Copyright

FOREWORD

ACKNOWLEDGMENTS

ONE	Introduction
Against All Odds
TWO	Childhood Malnutrition in Vietnam
From Peril to Possibility
THREE	Female Circumcision in Egypt
Reconciling Tradition and Change
FOUR	Hospital Infections
Acting into a New Way of Thinking
FIVE	Early Wins, Squandered Gains
Pioneering the PD Process at Merck
SIX	Girl Soldiers in Uganda
Reintegrating Outcasts
SEVEN	Infant Mortality
The Way to Change a Community (Is Not to Engage in Community Change)
EIGHT	Nature’s Way
Invisible in Plain Sight
Appendix
Basic Field Guide to the Positive Deviance (PD) Approach
NOTES
ABOUT THE AUTHORS