The Power of Positive Deviance

NOTES

Introduction

1. Pascale interview with Miguel Angel Pinedo-Vasques, December 10, 2009; he had been studying positive deviants in agriculture, whom he calls “exceptional expert farmers.” See also Ketzel Levine, “Farming the Amazon with a Machete and Mulch,” Morning Edition, National Public Radio, February 4, 2008.

2. Michael Kamber, “In Niger, Trees and Crops Turn Back the Desert,” New York Times, February 11, 2007, A1 (New York Edition).

3. 800 million do not have enough to eat: “Global Governance Initiative, Executive Summary,” World Economic Forum, Davos, January 2009, 7–9. 3 million will die: Seth Berkley, M.D., founder of the International AIDS Vaccine Initiative (IAVI), Commencement Address, Brown Medical School Commencement Convocation, ...