The Power of Little Ideas

INDEX

acquisitions, 58, 65, 77, 142–143

activity chains, 114–120, 135–136

activity tracking, 152

Adobe, 137

advertising, 7–8

Amelio, Gil, 42

Angels in the Outfield, 203

Ansoff, Igor, 26–27, 28

Ansoff matrix, 26–27, 28

Apple, 4, 23, 29, 42–52

complementary innovations at, 45–48, 56–57, 78–79

connection of innovations at, 139–140

delivery of innovations at, 57

digital hub strategy of, 46–48

iTunes music store, 48–50

key products at, 43–44, 56, 57–58, 71, 88, 90, 96

key product strengthening by, 98

market responses to, 96

OS X, 50–51

promise at, 56, 106

retail stores, 46, 48

sales at, 44–45, 50, 51–52

strengths and values at, 91

Third Way at, 52–54

Apple Stores, 46, 48

authority, 168–169

AutoNation, 17, 61–62, 64–67

acquisitions by, 77

organization ...