CHAPTER 1

The Basics of Public Relations

We are all living in the era of digital communications, irrespective of where we might be residing globally. The United Nations in 2013 reported that more people in the world had mobile phones than access to a toilet. A staggering statistic and you may be wondering how does this fit into the context of public relations (PR) for a small- to medium-sized business or other type of organization? Well, it shows that over half of the world’s population is now online, with the latest data showing that nearly a quarter of a billion new users came online for the first time in 2017. Africa has seen the fastest growth rates, with the number of Internet users across the continent increasing by more than 20 percent ...

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