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The PR Knowledge Book by Sangeeta Waldron

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CHAPTER 2

How to Be Newsworthy and Fake News

Your news story is the most important part of a strong PR campaign and is also known as your “pitch” to the media. It is essential to get this right, as your story will determine the success of your PR campaign.

There are quite a few things to think about and work out when you have a news story, but the first one would be to decide what makes news? As not everything is “newsworthy.”

What Makes News Checklist

This following checklist will help you make that call:

  1. Timing—You want to work ahead and plan your stories.

    If your own news story can ride on a current news topic, then you potentially have strong news story and these days we can see what is trending on Twitter, which clearly shows what is “news ...

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