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The PR Knowledge Book by Sangeeta Waldron

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CHAPTER 3

The Press Release

Now with your defined new story, the next step is to get your story out, which is communicated through something called a press release, which you as a business will need to create and draft. The press release is one of the main components of PR and there is a common phrase in PR, which is that your press release will need to be “attention grabbing.”

Press releases are also referred to as a news release and is the medium that you send your story to the media. A good press release adds values to your brand and business, from helping to grow brand identity to strengthening your image as an industry thought leader, and allows for exclusivity.

We are going to look at the relevance of the press release and, importantly, ...

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