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The PR Knowledge Book by Sangeeta Waldron

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CHAPTER 5

Creating Content: Using Clever Photography, Video, and Blogs

How to get your story to stand out from the crowd through the use of clever photography? It is simple; begin to “think in pictures.” Visuals are essential to creating content that will help your business stand out and draw in an audience. Not only do images help make text-centric content more readable, digestible, and memorable, but they can also be used to craft compelling messages that speak volumes without using a single word. Plus, good images can also strengthen your press release, as journalists recognize the power of good images to accompany a news story. However, I find that many organizations and brands always seem to forget to invest in this aspect.

Posting a photo ...

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