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The PR Knowledge Book by Sangeeta Waldron

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CHAPTER 7

Small, Medium-sized Businesses (SMEs) Need a Global Mind-set

I have been looking forward to writing this chapter because I have ­witnessed and experienced the opportunities out there for small businesses and the self-employed. We are living in the realms of the World Wide Web, which gives any and every small business the opportunity to be global. To be able to cash in on these opportunities, small, medium-sized businesses (SMEs) need to have a global mind-set and be relevant in today’s world and be ready to sell worldwide. There are a whole host of prospects and doing business around the world can seem a long way from doing business in your hometown; yet each year countless small businesses enter new markets. Entering the international ...

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