CHAPTER 8

Local Media Love Small Businesses

When small business and organizations are embarking on their PR journey, I find that they tend to get swept up with the national media and forget their local media or perhaps do not value them as much, which is a shame. It is worth remembering that occasionally some of the big national headlines started as local news. Traditional local media outlets exist and should be integrated within a PR campaign.

These days’ local media consist of not just the traditional media outlets such as newspapers, radio, television, but also local community groups, local newsletters, community magazines, networks, podcasts, and online platforms. They are all looking for strong news stories and can be very supportive of ...

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