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The PR Knowledge Book by Sangeeta Waldron

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CHAPTER 9

Pitching to the Media

When I talk to the media, many of them roll their eyes at the thought of some of the approaches they have received from PR people trying to pitch a story on behalf of a client. It is so important to understand the best ways to communicate with journalists and how to tell your story. It is about understanding what makes the media tick and the principles are very similar to contacting your local media. Do not be intimidated by the prospect of calling a reporter; remember, at the end of the day, they are all people and it is about building relationships.

How to Pitch to Print Media

Pitching a story to the media is much like a sales pitch. In preparing for the pitch there are several things that you should take into ...

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