The Practical Guide to Information Design

Index

A

AARP (American Association of Retired Persons), 98–99

absorbency, of paper, 127

accuracy

of remembered information, 29

in wayfinding, 221

active voice, 144

aerial views of buildings, 219

airplane tickets, 5

airport signage, 228–29

alignment

in display type, 131

principle of, 17

for similarity, 18–19

in text type, 116–18

all caps

for display type, 131

for text type, 113–15

Allfirst Investment Advisors, 80

alphabetical organization, 27

Amazon.com, 163–64

American Association of Retired Persons (AARP), 98–99

American Federation of the Blind, 98

America Online e-mail windows, 94

Anderson, Renee, 238

appearance

of clarity, 92

of equal elements, 17–19

of forms, 210

Arditi, Aries

on legibility of serifs, 108

legible typefaces by, 7

on vision-impaired audiences, 99

asides (in writing), 145

Association of Governing Boards of Universities and Colleges, 84

audience(s)

approach to your design by, 62

conflicting needs of, 73

confusing personal perspective with, 83

editing experience of, 218–19

elements for comprehension by, 2

first impressions of, 92

for forms, 215–16

gathering information from, 40–41

insulting intelligence of, 2

interviews with, 61

involving, 85–86

observation of, 61–63

preparing, for redesign, 84–87

research techniques for analyzing, 38–41, 61–63

as “users,” 38 (see also usability)

writing for, 141–43

yourself as member of, 2

audience intuition skills, 82

authority, in wayfinding, 221

awareness building, 6, 8

B

backgrounds

and appearance of colors, 154

for contrast, ...