The Practical Guide to Information Design

CHAPTER 4

How to write clearly

Useful, clear information design begins with the content, and content often means words. The first rule of comprehensible words is clear, concise writing that speaks to the readers’ needs, understanding level, and preferences.

In case you think content and writing aren't your problem, please consider this: The practice of information design doesn't let you off the words hook. Think of writing as essential cross-training, because the most valuable information designers develop is skills in both writing and visual design. At the very least, they understand how words, pictures, and design interact with one another.

What's more, these valuable designers work effectively with writers because they have mutual respect for the others’ contributions. They see the content as the core of the information-design project, not just as something to pour into their layout. They read the content, because they know that's the best—and usually only—way to know how to present it effectively. They develop the confidence to speak up when something's unclear. They recognize good writing, and they aren't afraid to suggest a headline. And the rarest but most valuable designers even write well.

Beyond reading the content in your projects, also read the guidelines in this chapter and in books and Web sites about clear writing. Consider attending technical or editorial writing courses or workshops. And rate the clarity of the writing you encounter every day—in manuals, articles, ...