The Practitioner’s Handbook of Team Coaching

8 Designing, launching, and coaching teams

The 60–30–10 Rule and its implications for team coaching

Ruth Wageman and Krister Lowe

The term “team coaching” is something of a projective test. Many different kinds of interventions aimed at improving some aspect of team functioning have been called “team coaching,” ranging from assessment and feedback about individual personalities to reformulating team purposes. The definition we will use in this chapter reflects an emerging consensus among scholars that team coaching is conceptually and empirically distinct from other ways of helping teams: team coaching is an intervention in a team’s processes, in interaction with the team as a whole, that is intended to enable the team to become increasingly ...