The most serious mistakes are not being made as a result of wrong answers. The truly dangerous thing is asking the wrong questions.
Before we can begin to truly analyze and solve a problem, we really have to define, describe, and appraise the problem in simple terms everyone is familiar with and understands. This is an important first step because all of the work that follows will be focused on solving and correcting the problem as we have defined it. Peter Drucker’s opening quote sums up what we have to do in this chapter: Ask the right questions.
Just what are these right questions? First, they are basic questions that will help the ...