CHAPTER9
EXECUTION: DEVELOPING AND LAUNCHING PRODUCTS
Imagination is not only the uniquely human capacity to envision that which is not, and therefore the fount of all invention and innovation. In its arguably most transformative and revelatory capacity, it is the power that enables us to empathize with humans whose experiences we have never shared.
—J. K. ROWLING
Chapter 8 served as a bridge between the insights that drive product strategy and the execution of that strategy. This is where customer insights, competitive analysis, and product strategy are put to work. In other words, it’s time to execute. In this phase of the product life cycle, we’re at a pivot point where value is built for the company so that it can attain the anticipated ...
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