26 Keeping your stakeholders engaged
On a person-to-person basis, nothing replaces maintaining personal contact and gauging attitudes on an ongoing and informal basis. Do not underestimate the benefits of walking around and talking to people.
“The single biggest problem in communication is the illusion that it has taken place”
GEORGE BERNARD SHAW, 1856–1950
- Understand your stakeholders, their needs and interests.
- Decide what you need to communicate.
- Plan the ...
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