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The Psychology of Wealth: Understand Your Relationship with Money and Achieve Prosperity
book

The Psychology of Wealth: Understand Your Relationship with Money and Achieve Prosperity

by Charles Richards
January 2012
Beginner
256 pages
5h 10m
English
McGraw-Hill
Content preview from The Psychology of Wealth: Understand Your Relationship with Money and Achieve Prosperity

CHAPTER 11Knowing Where to Plant Your Feet

We cannot solve our problems with the same thinking we used when we created them.

—Albert Einstein

Deep within the University of Tennessee is a professor’s small office, crammed with books and papers, and decorated with photos of black cultural luminaries. I had made my way there through a blizzard to talk with its occupant. When I arrived, in the parking space reserved for him, I found a fully loaded red Honda Valkyrie motorcycle.

The office and motorcycle belong to Harold Black, Ph.D., the eminent finance educator, from whom I was to learn much about consumer choice. When I met him on that winter day, he was dressed in a white shirt, a blue sport coat, and a red plaid bow tie. He is highly distinguished, ...

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Publisher Resources

ISBN: 9780071789295