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The Public Relations Handbook, 5th Edition by Alison Theaker

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Chapter 3Public relations, politics and the media

Ian Somerville and Sahla Aroussi

Chapter Aims

Public relations (PR) within the political sphere operates in two main areas, the use of PR practices by government and mainstream political parties and the use of PR and public affairs by non-governmental actors seeking to influence the political process. The first part of this chapter will discuss the role of political PR in democratic societies with a particular focus on governmental communication in the United Kingdom. It will address the scope and scale of government PR that developed under the New Labour administration that governed the UK from 1997 to 2010. This section will also outline the ‘Lobby’ system of briefing journalists and discuss ...

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