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List of figures
List of tables
Notes on contributors
Part I The context of public relations
1 What is public relations?
2 Public relations and communications
3 Public relations, politics and the media
Ian Somerville and Sahla Aroussi
4 Public relations and management
5 Ethics, professionalism and regulation
Part II Strategic public relations
6 Public relations and corporate communication
7 Public relations and corporate identity
Emma Wood and Ian Somerville
8 Risk, issues and crisis management: a collaborative role for public relations
9 Public relations and corporate social responsibility
Ian Somerville and Emma Wood
10 Measurement ...
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