CHAPTER 6
Drive Job Purpose, Not Job Function
THE SPANISH WORD FOR “JOB,” TRABAJO, IS A DERIVATIVE OF THE Vulgar Latin word for “torture.”1 Of course, most people don’t see their jobs as a form of cruel punishment, but the truth is that most jobs are simply too small for the human beings inhabiting them. The purpose gap for employees results from their desire to find meaning and purpose in their jobs, beyond financial reward, but realizing that their jobs are often mostly just a means to an end. When we connect to the true purpose of our work, however, it is transformed from a means to an end to an end in and of itself. How people see, understand, and experience their jobs and work has a profound impact on their commitment and performance.
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