Foreword

Erica Farber

 

 

 

Erica Farber is the President and CEO of the Radio Adverting Bureau, the not-for-profit trade association representing America’s broadcast radio industry, where she leads radio’s advocacy efforts by helping to drive business, grow advertising revenue, and communicate radio’s digital transition. A career radio broadcaster, Erica is also the host of the weekly podcast series entitled Radio on Mainstreet.

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Source: Courtesy of Erica Farber

The definition of a textbook is a book used for the study of a particular subject. Now, if you are anything like I was when I was a student, the idea of reading a textbook was about ...

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