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The Radio Station, 10th Edition by Bruce Mims, John Allen Hendricks

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Preface

Welcome to the World of Radio

Paul McLane Editor in Chief, Radio World

 

 

Welcome to the world of radio.

This book will open your awareness to the practices of a medium that enjoys unique power and romance. It will help you understand its career opportunities and how to pursue them.

But why, a century after revolutionizing mass communication, does radio remain so compelling? How has it thrived and reinvented itself while so many other media and electronic innovations have launched and disappeared?

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Paul McLane

Source: Image courtesy of Teresa Castracane Photography

Perhaps it’s the unique intimacy of a voice whispering in our ear. ...

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