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The Radio Station, 10th Edition by Bruce Mims, John Allen Hendricks

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BROADCASTING

As radio enters its second century of existence, although it remains healthy, there is no denying that the AM/FM radio industry, or terrestrial radio, has entered into a time of change or a paradigm shift. The competitive landscape of terrestrial radio has changed dramatically in the last few years. Many radio insiders would argue that the industry has always been an industry that experienced change and evolved with change. Specifically, the radio industry is experiencing change in the method in which listeners consume audio and new competition from audio platforms based on the Internet. Yet, well into the second decade of this new millennium, broadcast radio—the original portable electronic ...

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