“The devil is in the details,” wrote famed French author Gustave Flaubert, and for our purposes in this chapter, we could say that the devil is in the programming. Alternately, we could opt for the observation of revered U.S. Navy Admiral Hyman Rickover, who concluded that “The Devil is in the details, but so is salvation.” Indeed, designing a radio station’s sound continues to be a bedeviling yet emancipating task, its intensity amplified in an environment complicated by station ownership consolidation and the resultant clustering of stations within markets. More than 15,500 AM and FM stations compete for audience attention, and additional broadcasters continue to enter the ...

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