Chapter7
Using the Real-Time PeopleLever to Transform to a MoreReal-Time Organization
Zillow is a market leader for customers searching for real estate. It positions itself as a consumer empowerment agent by providing data on the real estate market and connecting buyers with real estate agents as needed. For sellers, Zillow helps the consumer search through the market to find data that helps them locate desirable properties. It also helps connect various contractors and renters to homeowners. Its rich marketplace of current real estate data is positioned as an aid to consumers, and this community of users allows Zillow to sell advertising software tools to real estate professionals.54
By innovating with new product features in response to a ...
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