September 2014
Intermediate to advanced
240 pages
4h 40m
English
The problem is not the pace of innovation. The problem is the pace of propagation.
DANIEL BEN-HORIN,Founder of TechSoup Global
Daniel Ben-Horin wrote an article provocatively entitled “Innovation Obsession Disorder.” He argues, “We need a new consensus that propagation is as important as innovation.”23
In some sense, innovation is the easy part. Humans innovate quite naturally, but propagation is really hard and can be quite unnatural. Ben-Horin, quite an innovator himself, has become a prophet for propagation, a prophet for scaling.
Reciprocity advantage, thanks to digital technology, will become much more practical over the next decade. While traditional ...