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The Reciprocity Advantage
book

The Reciprocity Advantage

by Bob Johansen, Karl Ronn
September 2014
Intermediate to advanced content levelIntermediate to advanced
240 pages
4h 40m
English
Berrett-Koehler Publishers
Content preview from The Reciprocity Advantage

PART TWOFuture Forces That Will Demand Reciprocity

The future that you anticipated has been cancelled.

ORCHESTRAL MANOEUVRES IN THE DARK,English Electric (2013)

The future forces of the next decade will disrupt traditional transactional models for doing business. These same future forces will call for reciprocity as an important way to promote business growth on a very large scale.

In Part Two, we discuss four future forces that we believe will shape and disrupt your ability to uncover your right-of-way, to find the best partners, to develop a give-to-learn strategy, and to scale your business for greater impact. This introduction provides a broad futures context for the four future forces we think will be most important to consider.

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Publisher Resources

ISBN: 9781626561069