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The Reciprocity Advantage
book

The Reciprocity Advantage

by Bob Johansen, Karl Ronn
September 2014
Intermediate to advanced content levelIntermediate to advanced
240 pages
4h 40m
English
Berrett-Koehler Publishers
Content preview from The Reciprocity Advantage

PART THREEHow to Develop Your Own Reciprocity Advantage

The hardest part of thinking about the future is figuring out what to do next—given the external future forces. In other words: “How do I make this foresight actionable?”

The purpose of forecasting is to make better decisions in the present. Even though ten-year forecasting is actually easier than one- or two-year forecasting, it is very hard to draw out practical insights and actions. In Part Three we focus on helping you draw out your own insights and actions, so that you can make better decisions.

Part Three is in a workshop format, with questions and templates that take you through each of the four steps and help you create your own reciprocity advantage that can scale massively.

Many ...

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Publisher Resources

ISBN: 9781626561069